YouTube
US visits to video sharing sites in May recorded a 60 per cent market share for YouTube

YouTube continues video dominance

Site logs more traffic than other competitors combined

Shaun Nichols in California

YouTube continued to hold its huge lead over competing video services, claiming a larger share of the online video market than the next 64 sites combined. 

A survey by research firm Hitwise measuring US visits to video sharing sites in May recorded a 60 per cent market share for YouTube. 

Advertisement

MySpace came second with a 16.08 per cent market share, followed by Google Video with 7.81 per cent.

Google, which acquired YouTube for $1.65bn in October 2006, had nearly 68 per cent of all online video traffic in May. The survey measured only website traffic, not embedded videos or streams.

YouTube is also growing faster than competing sites. The study found that YouTube's share of all US web traffic had grown by 70 per cent since May 2006, while the 64 other top video sites had grown by just eight per cent.

YouTube is benefiting from its parent company as well. Hitwise found that the amount of traffic being directed to video sharing sites from search engines has climbed by 300 per cent since May 2006.

Hitwise research director Lee Ann Prescott noted that traffic from search engines, including Google, now accounts for one fifth of all traffic to YouTube.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

YouTube

YouTube fires up UK portal

Nine more countries to get their own web 2.0 sites

YouTube

YouTube strikes deal with EMI

Video sharing site lands fourth major music label

Presidential runners tap into YouTube

Public to grill candidates through video submissions

YouTube coming to Apple TV

Plug-in for set-top box scheduled for June

Related whitepapers

Related jobs

Most watched

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

a padlock

Microsoft to plug security holes

Microsoft has given advance warning of a number of security...

Nokia handset

Top 10 articles, 10 July 09

No Nokia Android phone, ActiveX attacks and Google enters into...

Can Google beat Microsoft at its own game?

Google's announcement this week that it plans to step into...

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

Primary Navigation