The BBC will
air a programme in the
Second
Life virtual world today as part of an investigation into making money
online.
The broadcaster will screen the latest episode of
The
Money Programme in the Rivers Run Red Cinema in Second Life at the
same time that the TV version airs at 7pm on
BBC
Two.
The BBC will reshow the programme in two additional timeslots at 8pm and 9pm
at the virtual cinema to allow more Second Life users to watch.
The focus of the programme is an exploration of money-making opportunities in
virtual worlds such as Second Life and
World
of Warcraft.
Second Life has its own currency,
Linden
Dollars, which can be exchanged for real world money on Lindex, the
Second Life stock exchange.
But the BBC is not the only broadcaster to take an interest in Second
Life. This week
Sky
News opened its own virtual island, featuring an accurate replica of the Sky
News studio.
Second Life visitors can check out the equipment and even sit in the
presenter's chair.
Sky is using the platform to show news headlines from the real world in what
it claims is a bid to give the online community a better understanding of the
news.
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