Dell
Dell is desperate to expand its reach in the consumer market

Dell launches retail offensive

Linux machines hit market as vendor announces major deal with Wal-Mart

Shaun Nichols in California

Dell has made its first Linux-powered machines available for purchase, and revealed a deal with US retailer Wal-Mart

Both moves come as the company seeks to bolster sales in the face of declining popularity with consumers.

Advertisement

Dell began shipping two desktops and one laptop running Ubuntu 7.04 on Thursday. The desktops start at $599 and $849 respectively, and the laptop $599. 

The move was driven entirely by customer demand, according to Dell, which said that more than 30,000 users asked for Linux machines on the company's IdeaStorm website.  

"It is fantastic to be able to offer what many Linux enthusiasts want: great Dell products with popular open source software for work and play," said Neil Hand, vice president of Dell's consumer product group.

The Linux machines are currently available only in the US. The company did not give a possible European release date.

Winning back the hearts of consumers, particularly home users and hobbyists, has become of chief importance to Dell as the company tries to regain lost ground in the consumer market.

After HP overtook Dell for the consumer crown early this year, many analysts blamed the decline on Dell's inefficient business model and neglect of the consumer end. 

After Michael Dell returned to his post as chief executive in February, many suggested that Dell could soon abandon its direct sales model and begin to offer PCs through major retailers. 

The rumours were confirmed when Lionel Menchaca, digital media manager at Dell, revealed on the Direct2Dell blog that the company will offer its Dimension E521 desktops in more than 3,000 Wal-Mart stores in the US, Canada and Puerto Rico. 

Menchaca acknowledged that the move was made to expand Dell's reach in the consumer market, but argued that the retail expansion would "only augment our core direct business model, not replace it".

The Dell PCs will go on sale at Wal-Mart stores from 10 June.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

Related whitepapers

Related jobs

Most watched

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

Google Chrome

Microsoft has no need to worry about Chrome OS

Redmond may actually welcome the new arrival

Dr Aladdin Ayesh

Is it time for the Turing Test to retire?

It is nearly 60 years since Alan Turing devised a...

Security double standards

Broadband provider Tiscali has launched new figures showing an alarming...

Beach

Top 10 holiday gadgets

A wry look at the must-have beach items for any...

Primary Navigation