A security system that disables the playback of DVDs until an RFID chip has
been activated could dramatically reduce the amount of in-store theft, according
to the firms behind the project.
NXP
Semiconductors and
Kestrel
Wireless have created a system that embeds radio frequency chips into
optical consumer goods such as DVDs and computer games.
When activated by Kestrel's Radio Frequency Activation-enhanced RFID reader
at the till, and the information verified, the product is activated and an
electro-optic film is altered to allow the discs to be read.
The two companies claim that the security system will eliminate the incentive
for theft.
"Using NXP's RFID technology and Kestrel's RFA it is possible to disable DVDs
at the point of manufacture and enable them at the point of sale, making goods
stolen at any point during the supply chain worthless," said a statement by the
firms.
Christophe Duverne, senior vice president and general manager of
identification at NXP, explained that hundreds of millions of dollars is spent
by retailers and manufacturers each year to prevent theft.
"RFID technology is transforming the manufacturing, distribution and sale of
merchandise," he said.
"This is creating a new level of security, stimulating sales, reducing total
costs and making the shopping experience more enjoyable for consumers."
The two companies are in talks with Hollywood studios about using the
technology to protect DVDs.
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