Well over half of active
Second
Life users are from Europe, and the vast majority are from Germany,
according to statistics released by research house
comScore.
Approximately 1.3 million people ran the official software and logged in to
Second Life in March, representing an increase of 46 per cent in the
number of active 'residents' from January.
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In March, 61 per cent of active Second Life residents were from
Europe, compared to 19 per cent from North America and 13 per cent from Asia
Pacific.
Germany has the most Second Life residents, at 16 per cent of the
total, double that of France at eight per cent. The UK represents six per cent
of active users.
ComScore reported that 61 per cent of residents are male and 39 per cent
female.
The research firm also found that
Secondlife.com
was visited by 3.6 million worldwide visitors aged 15 and older during March, up
17 per cent from February and up 46 per cent from January.
"The phenomenal growth of Second Life continues, and its presence is
being felt around the world," said Bob Ivins, managing director of comScore
Europe.
"With nearly 800,000 active residents in Europe, Second Life is
proving to be popular on an international scale. It's especially fascinating to
note that the number of active German residents exceeds the number of active
residents in the entire US.
"It is little wonder that bricks and mortar businesses are seeing Second
Life as a virtual-world way of accessing a real-world customer base."
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