Microsoft
plans to offer a $3 stripped-down package of Windows, Office and other software
to people in developing countries.
The
Microsoft
Unlimited Potential programme, due to be announced in Beijing today by
Microsoft chairman Bill Gates, is part of an ongoing global expansion by the
software giant.
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Microsoft aims to double the number of PC users worldwide to two billion by
2015.
The company's reach has been hit by budget constraints in developing nations
such as Argentina, Brazil and Nigeria, which have turned instead to free
alternatives such as Linux.
Under the programme, Microsoft will make its discounted software available on
computers that governments can distribute to schools and individuals.
Microsoft said that the price of the PCs would depend on PC makers. Industry
analysts told The New York Times that basic machines with the $3 bundle
were likely to cost up to $300.
Software in the $3 bundle, including Windows XP Starter Edition and Office
2007, retails at around $150.
Orlando Ayala, senior vice president for emerging markets at Microsoft,
explained that the initiative will also target low-income communities in the US
and other developed nations.
"For Microsoft this is an investment in the long term. These are the
consumers of the future," he said.
The move follows previous offers of $30 Microsoft products to nations
including Malaysia and Thailand.
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