Reuters
is planning to enter the social networking arena with a website aimed at
financial workers.
The news organisation hopes to attract a large percentage of the 70,000
traders, fund managers and other financial staff who already use its messaging
service into the virtual world.
Chief executive Tom Glacer said that the site would not be aimed at teenagers
as with traditional social networking sites such as
MySpace,
but would allow users to share research and trading models.
Membership of the site, which is expected to launch later this year, will be
open only to Reuters subscribers.
Reuters has already experimented with social networking by
posting a
journalist in the
Second
Life online community.
Glacer claimed that advertising at its virtual offices in Second
Life had already paid its costs 10 times over.
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