Per-second billing for mobile voice and data will become a thing of the past
as operators are forced to deliver all-you-can-eat fixed-price packages,
industry experts predicted today.
Joel Stradling, a senior analyst at
Current
Analysis, told delegates at the
NetEvents
symposium in Evian today that the industry's move towards next-generation 4G
mobile data services would sound the death knell for traditional usage-based
billing, despite the fact that it would hit profits hard.
"Mobile operators are not keen on offering always-on single-priced flat-rate
services but I think it is inevitable for the future," he said.
Stradling added that voice is likely to remain the "killer application" for
mobile services in the future, but that traffic will be delivered as Voice over
IP via services such as
Skype.
"Voice will carry on as the killer app for IP telephony voice," he said.
Vivek Khuller, founder, president and chief executive at
Divitas
Networks, added: "The laptop has already converged, and mobile phones are in
the process of converging.
"Laptops and cell phones will be pre-equipped with Wi-Fi or WiMax so that
part of the device can remain under the control of the enterprise and the users
can use cellular if they desire to do so. Voice will continue to be the killer
application."
However, Stradling warned that usage profiles would change markedly with the
move to 4G, creating serious challenges for mobile operators.
The analyst predicted that the volume of bandwidth required for the delivery
of mobile services will ramp up exponentially as the industry moves to al
ways-on pricing as users will leave VoIP connections open indefinitely.
This view was endorsed by Rob Bamforth, principal analyst at
Quocirca,
who observed that younger users of mobile services are increasingly embracing an
"open mike" culture.
"Communication is becoming less of an event as we move to an always-on,
always-connected world where communications channels are constant," he said. "
The open mike culture will continue to grow."
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