SMS is here to stay and its use will continue growing, according to a recent
study of mobile phone use.
A report by
Portio
Research, entitled Mobile Messaging Futures 2007-2012, found that SMS
generated $47.5bn worldwide in 2006, and is predicted to reach $52.5bn in 2007.
A projected 3.7 trillion messages being sent annually by 2012 will push this
revenue to $67bn.
John White, business development manager at Portio Research, told
vnunet.com
that the growth in SMS will be significantly higher than the revenue increases
owing to declining prices.
The report predicts a bright future for other mobile messaging technologies,
including instant messaging and mobile email. But it noted that these
technologies are still completely eclipsed by SMS.
Against some expectations, SMS traffic has not flattened out in mature
markets but has continued to boom. Traffic has grown much faster than expected
in the US and continues to be fuelled by new subscribers.
The report predicts that in Asia alone, in every five-minute period for the
next six years, 2,267 people will have bought their first mobile phone.
For the majority, these new handsets will offer little affordable
functionality apart from basic voice and SMS. This translates into an additional
1.4 billion new mobile subscribers with a consequent boom in SMS traffic in the
region.
By 2011 the research predicts a possible decline in SMS volumes and revenues
as other messaging systems, such as mobile instant messaging and mobile email
become more popular.
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