Almost a third of UK consumers aged 11 to 25 spend up to £5 a month on music
downloads, according to a survey from
Q
Research published this week.
The poll found that 85 per cent of respondents already own an MP3 player, and
that the
Apple
iPod is by far the most popular device.
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While 45 per cent of respondents spend nothing on music, almost a third spend
up to £5 a month and three per cent spend £25 or more a month.
The youngest respondents in the survey were the heaviest users of free
downloads, with almost half taking advantage of these services.
However, 43 per cent of under 16s are paying up to £10 a month, and nine per
cent pay as much as £10 to £25 a month.
But it is the 20-24 year olds who are the biggest spenders. Two thirds of
this category spend up to £10 a month on downloads, and 16 per cent spend from
£10 to £20 a month.
The findings also indicate that this audience is very aware of the cost of
using their mobile phones for music. Only three per cent have downloaded tracks
directly to their mobile from the internet because of the high cost of doing so.
Liz Nelson, chairman of Q Research, said: "This survey shows that, while
there is already a very buoyant market for paying for MP3 files from the
internet among young people, they are very aware of the cost of downloading
files to their phones.
"This finding is underlined by other projects we have done, where we have
discovered opposition among young people to watching video or receiving video
ads to their mobiles because of the cost."
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