Visa and
Nokia have
launched a worldwide system to allow mobile phones to function as a digital
wallet to make electronic payments.
The service works by swiping a phone across a scanner to read the information
on a microchip embedded within the handset. Users can then confirm the purchase
by pushing a button on the phone.
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The technology has been already been trialled by Visa in the US and Malaysia.
"Visa has long realised the importance of the mobile channel to the future of
payments and as a medium to deliver consumer services," said Patrick Gauthier,
senior vice president for innovation at Visa International.
"The launch of the mobile platform is a significant industry milestone
because it will enable innovative trials and go-to-market strategies for mobile
payment services globally."
Gauthier added that the service could be used to deliver remote payments,
person-to-person payments, mobile coupons and account management services.
Mary Ann O'Loughlin, senior vice president for consumer practice at analyst
Ovum, suggested
that the complex mobile payment ecosystem presented a challenge for those
entering this new space.
"By developing the mobile platform and engaging key industry stakeholders,
Visa is leading the charge to simplify and jump-start the development of
innovative mobile payment services," she said.
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