A study of UK and US business leaders by
Cambridge
University's
Judge
Business School shows that maintaining morale relies heavily on companies
rewarding collaborative behaviour and investing in the right mobile technology.
The study, sponsored by
Nokia, found
that working across long distances and time zones requires business leaders to
adopt a more participatory management style.
The communications challenge is often akin to marshalling a 24/7 network of
online volunteers.
The study among 400 US and UK business leaders found a clear link between
company morale and how technology is used to collaborate.
Employees want to communicate, to be more productive and have better
relations with their peers, the researchers found.
Three quarters of those interviewed reported that their companies deploy
collaborative technology to enable people to share information quickly and
easily.
Eighty-six per cent said that interactions between themselves and others
helps spark new ideas, while 82 per cent said that people in other work
locations support them in their work.
Some 75 per cent say that when they need additional help they get the best
person to help wherever they are, and 74 per cent say they would not be able to
do their job if they couldn't work with people outside their own team.
The researchers concluded that, used effectively, mobile technology leads to
highly collaborative workplaces and employees who feel empowered and productive.
Mobile technologies are viewed as crucial, with over 90 per cent of business
decision makers saying that technology is an important enabler of their
company's collaborative efforts and over half saying that technology is critical
to collaboration.
This collaborative momentum builds a virtuous circle of collaboration and
trust, according to the report. Supported by the effective use of technology,
the outcome is higher levels of personal and company morale.
For example, 80 per cent of respondents claimed that having the mobile
applications and devices they need has had a positive impact on their morale,
and 76 per cent responded that having the right mobile applications and devices
improved their company's morale.
"Companies should not blindly invest in whatever technology comes along and
hope that it will work," said Ben Hardy, a lecturer at Judge Business School.
"They should closely ally their technology strategy to their people strategy
to ensure that maximum value is extracted from targeted IT investment."
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