Sony PlayStation 3
The PlayStation 3 offers the 'performance of a supercomputer'

Sony PlayStation 3 an 'engineering masterpiece'

Electronics industry analyst very impressed by next-gen console

Robert Jaques

Sony's next-generation PlayStation 3 has been given the thumbs up by electronics industry research firm iSuppli, which describes the console as "an engineering masterpiece".

The firm dismisses the fact that Sony's offering has been plagued by delivery delays and is hugely more expensive than its nearest rival, the Xbox 360 from Microsoft.

Advertisement

"The PlayStation 3 offers the performance of a supercomputer at the price of an entry-level PC," said Andrew Rassweiler, a services manager and senior analyst at iSuppli.

According to a new "teardown analysis" from iSuppli, the combined materials and manufacturing cost of the PlayStation 3 is $805.85 for the model equipped with a 20GB drive, and $840.35 for the 60GB version.

This total does not include additional costs for elements including the controller, cables and packaging.

At these costs, Sony is taking a considerable loss on each PlayStation 3 sold, the analyst firm noted.

Materials and manufacturing costs for the 20GB model exceed the suggested retail price of $499 by a total of $306.85, iSuppli's analysis service estimates. For the 60GB version, costs exceed the $599 price by $241.35.

In contrast, the HDD-equipped Xbox 360 has a manufacturing and materials total of $323.30, based on an updated estimate using costs in the fourth quarter of 2006. This total is $75.70 less than the $399 suggested retail price of the Xbox 360.

It is common for console makers to lose money on hardware, and make up for the loss with game sales. But the size of Sony's loss per unit is remarkable, even for the console business, according to iSuppli.

"The reason why the PlayStation 3 is so costly to produce is because it has incredible processing power," said Rassweiler.

"If someone had shown me the PlayStation 3 motherboard from afar without telling me what it was, I would have assumed it was for a network switch or an enterprise server."

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Related whitepapers

Related jobs

Most watched

Summit: Views From the Valley

V3.co.uk's US office weighs in on the information overload crisis

John Chambers speaks on collaboration

Cisco boss talks up new offerings

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

Information management

Summit: Quiz IBM experts on information strategies

Join our live chat session on Thursday at 11am to...

RIM discusses new developer tools

Blackberry exec on the latest offerings for programmers

Houses of parliament

Summit: Doubts raised over Tory plans for NHS records

Experts say data quality could be an issue

Researchers take down spam botnet

Researchers from security firm FireEye have been able to effectively...

Primary Navigation