Printer sales in China are growing so strongly that local firms may attempt
to buy control of a major foreign printer maker to ensure a stake in the
domestic market and a slice of international sales.
Sales of laser printers in China are expanding particularly fast, driven by
business users, according to recent data from
Lyra
Research.
"Strong printer growth is expected to continue throughout the forecast period
[to 2010], particularly in the laser printer market, as China's business users
prefer laser output to inkjet for their mainstream business printing," said Lyra
Research analysts Larry Jamieson and Ji Rong.
Total laser revenue, including hardware, cartridges and media, is expected to
surpass $5bn by 2010.
Analysts suggest that a Chinese firm might attempt buy a foreign printer
manufacturer to jump-start local printer manufacturing.
US printer maker
Lexmark
is the most commonly named target for such an acquisition attempt.
Giant Chinese PC vendor
Lenovo is
seen as the most likely buyer, perhaps as leader of a consortium, and almost
certainly with government support.
"Lenovo wants to have an internationally competitive printer business within
two to five years. We believe the company is very serious," said the Lyra
analysts.
"We checked with Hong Liu, assistant vice president and general manager of
Lenovo's peripheral business department, who confirmed this to us."
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