Location technology firm
Mexens
Technology has unveiled a software application which it claims can place a
virtual global positioning system (GPS) in almost any computerised device.
Mexens' Navizon API allows businesses with an online presence to install
software in a web-based application which triangulates the signals from
surrounding Wi-Fi access points.
The application identifies the exact location of the end user in order to
deliver targeted, location-based content.
Mexens believes that software developers will be able to use the Navizon
positioning engine in their own mobile applications, making it 'location aware'
even on standard devices not equipped with GPS.
The virtual GPS device could be used by high street chains to indicate their
closest point of presence, or allow travellers to locate themselves on a laptop
and find their way to their next destination.
Mexens also suggested that security and payment processing companies could
deploy the technology as an extra layer of protection against fraud.
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