British Airways has teamed up with Google to provide virtual views of holiday destinations
BA has created a customised layer for Google Earth

BA offers virtual view of holiday destinations

Tie-up with Google Earth provides local images

Will Head

British Airways has teamed up with Google to provide virtual views of holiday destinations. 

Visitors to BA's website can download a customised version of Google Earth, the search giant's global satellite imagery application, allowing them to 'fly' to 111 destinations currently available in BA's World Offer promotion. 

Advertisement

BA has created a customised layer for Google Earth, allowing users to research holidays or business trips with high-resolution satellite images.

Potential holidaymakers can find out information such as how far the hotel is from the beach and restaurants, to how much a BA flight will cost.

Jayne O'Brien, head of brands and marketing communications at BA, claimed that the service would allow customers to familiarise themselves with the local area, hotels and amenities through Google Earth.

"Whether it's families checking how near their Florida hotel is to Disney World, their Caribbean resort is to the beach or avid skiers comparing the topography of different pistes, there is something for everyone," she said.

Obi Felton, head of consumer marketing at Google, added: "We hope that holidaymakers have fun with this specially created tool.

"People have always enjoyed finding their own home on Google Earth and now they can see where they'll be laying down their beach towel, or enjoying après ski, before they fly."

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

British Airways is to cut 400 jobs in its traditional sales locations following a surge in the number of customers booking air travel online

BA axes 400 jobs as web sales rocket

Rise in online booking spells the end for call centre and high street shops

Boeing is shutting down its Connexion in-flight broadband service

Connexion by Boeing grounded indefinitely

No demand for internet in the sky

Ryanair to offer in-flight mobile calls

Phone service ready for take off

France unveils Google Earth rival

Géoportail.fr site offers satellite images of France at resolutions up to half a metre

Related whitepapers

Related jobs

Most watched

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

a padlock

Microsoft to plug security holes

Microsoft has given advance warning of a number of security...

Nokia handset

Top 10 articles, 10 July 09

No Nokia Android phone, ActiveX attacks and Google enters into...

Can Google beat Microsoft at its own game?

Google's announcement this week that it plans to step into...

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

Primary Navigation