British
Airways has teamed up with
Google to
provide virtual views of holiday destinations.
Visitors to BA's website can download a
customised
version of
Google
Earth, the search giant's global satellite imagery application, allowing
them to 'fly' to 111 destinations currently available in BA's
World
Offer promotion.
BA has created a customised layer for Google Earth, allowing users to
research holidays or business trips with high-resolution satellite images.
Potential holidaymakers can find out information such as how far the hotel is
from the beach and restaurants, to how much a BA flight will cost.
Jayne O'Brien, head of brands and marketing communications at BA, claimed
that the service would allow customers to familiarise themselves with the local
area, hotels and amenities through Google Earth.
"Whether it's families checking how near their Florida hotel is to Disney
World, their Caribbean resort is to the beach or avid skiers comparing the
topography of different pistes, there is something for everyone," she said.
Obi Felton, head of consumer marketing at Google, added: "We hope that
holidaymakers have fun with this specially created tool.
"People have always enjoyed finding their own home on Google Earth and now
they can see where they'll be laying down their beach towel, or enjoying après
ski, before they fly."
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