Take-off for iTunes movies market delayed
vnunet.com, 28 Aug 2006
Consumers are unlikely to warm to 'long-form' mobile video content before 2008, analyst firm In-Stat predicts in a new study.
Long-form video is described as content that is 30 minutes or longer. Consumers can purchase such content on Universal Media Discs for Sony's PlayStation Portable.
Apple also is selling television shows through its iTunes media store that can be played on an iPod.
Sales of UMD movies have been sluggish ever since the format was launched.
Apple sold one million videos in the first 20 days after launching its video store, which includes music video clips and short movies. The company has not provided any data on its videos sales since that time.
In-Stat typified current content offerings as "an experimental phase" that will last for another two years.
Market demand will be higher in 2008 because there will be 50 million portable media players in use by that time, according to the analyst.
These could be mobile phones with a video capability, or dedicated media player devices like the iPod.
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