Sales of
Microsoft's
Xbox 360 will fall
towards the end of this year as gamers wait for the release of competing
products from
Sony and
Nintendo,
according to one of the principal manufacturers of the Microsoft game console.
Confidential documents seen by vnunet.com reveal that Taiwan-based
Wistron,
one of three primary Xbox 360 manufacturers under contract to Microsoft, expects
its shipments of the console to slow in the third quarter and adversely affect
revenues.
Wistron privately expressed its concerns over an Xbox 360 sales dip to
financial analysts in Taipei, who have disseminated them in briefings to their
clients.
The size of the potential shortfall was not disclosed, but the manufacturer
still expects its overall sales revenue to rise thanks to product lines other
than the Xbox.
As a storm of marketing hype builds up prior to the release of Sony's
PlayStation
3 and Nintendo's
Wii,
consumers will begin delaying console purchases to compare the competing
products.
Simultaneously, the same sources have suggested that Microsoft is planning
Xbox 360 price cuts to undercut the newcomers.
Even committed Xbox buyers are likely to delay purchases if they believe
price cuts are imminent. Sony's PS3 will be considerably more expensive than the
Xbox 360, analysts say, while Nintendo claims that the Wii will be significantly
cheaper.
In addition, more knowledgeable gamers are awaiting a revision of the Xbox,
including a CPU
upgrade which is expected to resolve overheating issues and help Microsoft
cut costs.
Singapore-based
Chartered
Semiconductor, which makes the Xbox CPU, announced in April that consoles
using the new CPUs would be ready by early 2007.
Despite the expected dip in Xbox 360 sales, Wistron is positive about its
prospects for the third quarter.
Executives are looking for an increase in sales of close to 15 per cent over
the previous quarter, in which Wistron generated almost $1.5bn. Analysts
generally agree with these guidelines.
The giant contract manufacturer, which is affiliated with Taiwan's
Acer
Group, builds a wide range of computing and consumer electronics products
for brand name vendors at a network of factories and assembly plants worldwide.
Wistron rarely comments publicly on details of its relationships with
specific clients. The company did not reply to a request for comment on its Xbox
360 sales forecasts.
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