After a week of putting out
fires
of Sony's making,
Dell has lit up
the faces of AMD
execs by expanding its range of AMD-based machines from servers to the desktop.
The move is seen as integral to Dell's drive for greater profitability, and a
logical move in its battle with
HP for PC market
share.
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While a Dell spokesman could not confirm plans to extend use of AMD
processors "beyond the current server range", AMD was only too happy to announce
the arrival of an AMD-spawned Dimension in September.
Dell will offer AMD processor-based Dimension desktop PCs by September, AMD
said in a statement.
"Dell's wider embrace of AMD processor-based offerings is a win for Dell, for
the industry and most importantly for Dell customers," said Marty Seyer, AMD
senior vice president.
"Dell's plan to expand the AMD footprint serves as a powerful statement on
the strength of the AMD processor roadmap, as well as the demand that exists for
AMD technology in Dell products.
"We look forward to working closely with Dell in bringing to their customers
the benefits of AMD64 technology, the industry's open innovation platform."
Dell earlier reported a second-quarter performance deemed "disappointing"
even by its own chief executive, Kevin Rollins, and an ongoing Federal
accounting investigation.
However, the company has retained its position as the world's number one PC
maker, for which title it vies with HP regularly, notching up a 19.3 per cent
market share in the second quarter, according to industry watchers
IDC.
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