Over a million users have visited Dell's Battery Recall website since it launched earlier this week.

According to statistics revealed by web monitoring firm ComScore, the site attracted 1.26 million unique US visitors alone on 15 August.

During the month of July, 1.39 million users visited Dell.com per day on average.

Over 70 per cent of the traffic came from office locations, and one in four visitors viewed the site from home. University users made up a further five per cent of visits.

Compared to overall US traffic on the same day, just under half was from workers, 46 per cent from home and six per cent from universities.

The Battery Recall site was launched as part of a plan by Dell to recall 4.1 million laptop batteries after a series of public reports of systems catching fire.

"There were very few incidents to go on here, and it would have been easy to justify them as anomalies," Alex Gruzen, senior vice president of Dell's mobility product group, wrote on the company blog about the recall.

"But we are not willing to do that because, in everything that we do, it is absolutely about safety first."