Apple has
signed deals with
Ford,
GM and
Mazda to
enable 'seamless'
iPod
integration with their car stereos.
GM and Ford are the top two car makers in the US, so the new deals will help
the iconic audio gadget towards even greater dominance of the portable audio
market. The iPod already has a 75 per cent share of the US market.
The iPod will now be compatible with more than 70 per cent of the new 2007
model vehicles sold in the US, according to Apple.
GM and Mazda will offer iPod integration on all new models, and Ford will
include it in many models later this year.
BMW
incorporated iPods directly into its car stereo systems two years ago, allowing
users to access their music library through the car's standard controls. Last
year, Apple inked similar deals with car companies including
Audi,
Ferrari,
Honda,
Nissan
and
Volkswagen.
Sales of iPods and other MP3 players are predicted to more than double over
the next few years, from 58 million units in 2005 to 132 million in 2009.
The move is part of increasing effort by Ford and other car makers to
facilitate drivers’ access to gadgets such as mobiles and satellite navigation
systems while they’re on the road.
"Consumers want to engage in all those activities in their vehicles but in a
safe manner," said Ford's electronics product and business development director
Doug Van Dagens.
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