Sales of next generation wireless networking products are being hurt by high
prices and delays in approving a unified standard that will allow hardware from
different manufacturers to work together, industry sources say. According to
manufacturers, the lack of a standard is itself one factor behind high prices.
Analysts say they are still uncertain when the forthcoming IEEE 802.11n standard
for 100mbps-plus [megabit per sec] wireless Lans will be approved.
Discussions on 802.11n at the
IEEE, an independent
electronics industry body which formulates hardware standards, have been slow,
due to
strong
disagreements over details of the standard. In the interim, manufacturers
have released so-called 'pre-n' products which they claim provide higher speeds
than existing 802.11g wireless hardware. However, industry sources close to
manufacturers in Taiwan say that pre-n sales are weaker than they had hoped.
Analysts point to a number of reasons for the poor market performance. “The
[802.11n] standard has not yet been finalised. Our industry check indicates that
the 11n final standard is unlikely to be approved this year. Therefore, before
the final standard comes out, the interoperability problem between products with
different chip suppliers will continue to dampen consumer interest,” commented
analyst Aaron Jeng of KGI Securities
in Taipei.
In addition, consumers are having trouble understanding why they should pay
so much more for the faster wireless hardware. “The US market suggests that the
prices of pre-n products, including network interface cards, access points and
routers, are still approximately twice those of 11g products,” added Jeng.
Manufacturers point to the lack of a standard as a factor in these high
prices. “The whole industry is very concerned about [an] oversupply situation in
the channel. As soon as the market knows the spec [has] finalised, all that old
pre-n hardware is dead, just immediately dead. Nobody wants to have their
warehouse full of pre-n when that occurs. So manufacturing and order quantities
you see are so cautious. That lack of economy-of-scale contributes to make the
price high,” a source at a Taiwanese wireless hardware manufacturer explained to
VNUnet, on condition of
anonymity.
Research firm IDC predicts that about 10 per cent of wireless chips sold this
year will be for pre-n devices. IDC does not expect Pre-n and 802.11n chips to
exceed 20 per cent of the market before 2008. Sales will climb to about 30 per
cent the following year, the research company predicts.
The latest so-called 'pre-n' wireless cards and adapters use various
interpretations of the IEEE's draft specification. It is uncertain if any of
them will be able to work together with true 802.11n products when they become
available.
However, the weakness of the market has fostered an unusual show of
cooperation between competitors. Chip developers
Atheros and
Broadcom have
tested each
other's pre-n products, and claim that they work together at speeds over
100mbps. This is considerably faster than products based on the existing 802.11g
wireless standard.
“The excellent performance demonstrated between Atheros and Broadcom devices
shows that the 802.11n draft, when adhered to and properly implemented, supports
multi-vendor interoperability,” commented Bill McFarland, chief technology
officer of Atheros in a press statement. “As the market moves toward these
interoperable 802.11n draft chipsets, consumers will be able to purchase a wide
range of networking gear from numerous vendors that interoperate at
unprecedented speeds.”
Analysts' comments and the IEEE's own
timeline
suggests a draft standard that unifies all viewpoints will take many months to
hammer out, and the final seal of approval for 802.11n will not come for at
least a year.
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