Google
has had its proposed $90m settlement in a click fraud case approved by a US
state judge.
The agreement came after years of wrangling over legal action first brought
by
Lane's
Gifts and Collectables in February 2005, and later changed to a class action
suit comprising more than 70 objections.
Google had been accused by several companies of not doing enough to protect
advertisers from 'click fraud' in which advertisers are falsely charged for
channelling clients to their websites.
The search firm charges advertisers a fee every time a user clicks on an ad
displayed on the company's website.
Google has since improved security and brought in new features which ensure
that advertisers get more details regarding their Google ad accounts and any
invalid click activity.
Under terms of the settlement Google will have to give advertising credits
worth $4.50 for every $1,000 spent on advertising on its website.
Miller County Circuit Judge Joe Griffin approved the settlement as "fair,
reasonable and adequate".
Yahoo
settled a similar case brought in California earlier this year.
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