AOL is to offer
subtitles on its online videos in the US. The trial service will feature on
streamed news content from
CNN and will be
available on the
AOL
homepage and
video
portal.
The company previously offered text transcripts to accompany CNN news
updates, but they were limited to the news presenter's script.
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The new service offers live subtitles for content including news headlines,
current events and entertainment. The service will be expanded in the future to
cover other video content.
AOL's service was developed with
WGBH's
Media
Access Group, which provides subtitling technology.
"Online captioning is a central accessibility issue for the deaf and
hard-of-hearing communities and we are excited to be at the forefront of the
movement," said Tom Wlodkowski, director of accessibility at AOL.
"Key to our progress has been our collaboration with WGBH and support from
content partners such as CNN. We look forward to working with additional content
providers to expand the availability of captioned video content across the AOL
network."
The subtitles, or 'closed captioning' as they are referred to in the US,
appear below the video as it's played. Users can access them by clicking the
'CC' button in AOL's media player.
"Offering consumers a complete and comprehensive online video experience is
one of AOL's top priorities and a big part of that is providing a top-notch
playback experience," said Kevin Conroy, executive vice president at AOL.
"Closed captioning unlocks a new world for millions of consumers who, until
now, have been unable to fully experience viewing videos online."
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