Shops may be rebranded or sold off if sale goes through
vnunet.com, 20 Jun 2006
O2 has denied claims that its long-expected buyout of The Link chain of mobile phone shops has been finalised.
"It is no secret that we have been in discussions for quite a while now with DSG regarding the future of The Link but nothing has been signed and nothing has been agreed," an O2 spokesman told vnunet.com.
O2 is a 40 per cent shareholder in The Link and the discussions of a full takeover have been ongoing for more than a year.
However, O2 described the deal as too small to need a quick decision. "We've been in no hurry to do a deal and for O2 it's fairly immaterial in terms of the value and the money involved," the spokesman said.
O2 admitted that any eventual takeover could lead to the end of The Link brand. "Some stores would be rebranded, and O2 may have a view of selling others off at some stage," the company said.
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