Redmond sniffing around Third Screen Media, according to reports
vnunet.com, 26 May 2006
Microsoft is rumoured to be making an offer for a company that sells advertising on mobile phones and wireless devices.
Third Screen Media describes itself as a software and services firm, and numbers USA Today, MasterCard, Dunkin' Donuts, MSN and The Weather Channel among its clients and partners.
A statement on the company's website reads: "Third Screen Media's MADX product suite links advertisers, publishers and mobile phone carriers on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in Wap, video, MMS and downloadable applications. "
Microsoft has not yet agreed on a price, according to a report in The Wall Street Journal.
The mobile advertising market is expected to jump from $45m in 2005 to $1.3bn by 2009, and Microsoft is obviously looking to get an early foothold.
Recent rumours suggested that Microsoft would buy Massive Inc, a specialist advertising agency that sells adverts in video games.
Microsoft declined to comment on the Third Screen Media speculation. "It is not our policy to communicate on rumours," a spokesman told vnunet.com.
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