As many as 25 million mobile phone subscribers in the US could be using their
handsets as mobile wallets by 2011, technology watchers have predicted.
Analyst firm In-Stat
said that mobile commerce, the transaction concept touted in the 1990s that
never took hold, is set to take off.
The "mobile wallet" is now a much more versatile application, according to
In-Stat, that includes elements such as membership cards, loyalty cards and
other forms of identification.
"In-Stat believes that the market can grow only by adopting a technology that
offers the most versatility in providing transaction capability and content
discovery," said In-Stat analyst David Chamberlain.
"There are several technologies that could enable mobile wallet
operations via handsets, including
near-field
communications [NFC], RFID tags, barcodes and visual recognition.
Standardisation efforts around NFC may give that system the edge."
According to a recently published In-Stat study, the attitudes of US users
towards mobile wallets are at best lukewarm. Roughly one-third of respondents
are 'interested', one-third 'indifferent' and one-third 'uninterested'.
The most frequently mentioned barrier to the mobile wallet is the fee for its
use (72 per cent of respondents), followed by security concerns about losing the
phone and privacy.
The In-Stat survey also found that the mobile wallet is most appealing to
technology innovators and early adopters, as well as subscribers who already
rely heavily on their wireless phones.
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