Google is testing an
enhanced search feature that presents users with additional result information.
Screenshots
of the service appeared on the web earlier this week showing search results with
an expansion button that presents longer excerpts from linked sites as well as
links to related content and a 'search this site' option.
"We are currently testing new ways to refine searches such as the ones you
see in these screen shots. There's no set schedule when we'll roll out these
sorts of new ideas (if ever), but these tests help us improve the overall search
experience," a Google spokesperson told
vnunet.com.
The feature appeared at seemingly random moments with online searches, and
appears to be related to the Orion technology that Google acquired
earlier this month.
The Google spokesperson said she couldn't disclose if the technology was
releated to Orion.
The Orion formula works by finding content related to a key word and showing
the results including topics relevant to the search.
It was written by 26 year-old Ori Allon when he was a doctoral student at the
University of New South
Wales, and is named after him. Google has purchased the rights to the
technology.
The added information could allow web users to better judge what a linked
website offers, providing an improved way to find online content.
Do you agree?
Have your say on this article