The online performance of this year’s top ten
Grand National bookies will put a
dampener on Post-Aintree celebrations, website performance data published today
has claimed.
As Investors in Britain’s bookmakers breathed a sigh of relief as
Numbersixvalverde
prevented the joint favourites from romping home, saving them from huge payouts,
consistent errors plaguing online sports betting web sites put a shadow of doubt
on their financial performance in the online race, according to web testing firm
SciVisum.
The research showed that seven out of 10 of the bookmaker’s web sites tested
exceeded the industry average of 0.01 per cent for errors over the three week
period leading up to the Grand National, with one web site effectively being out
of the online race to capture punters for six hours in a week. During this
period people were unable to login to place bets.
Out of the five leading High Street and five Pure Play brands tested,
the BetDirect,
William Hill and
Skybet websites were the best performers
showing the least web site errors overall.
“With a total of more than £250m staked on the Grand National industry-wide,
bookies can’t afford to have such a crippling performance online,” said Deri
Jones, CEO, SciVisum.
“The race showed the increasing status of the Grand National in the country's
affections, which presents a massive financial opportunity to the online sports
betting sites. There is so much riding today on website performance, as bookies
compete to win over online betters."
He added that it is shocking that some bookies appear to have entered “a
three legged horse” in the online race.
Alarmingly, the study pointed to “a definitive slow down” of website
performance on the day of the Grand National itself, with one web site slowing
down by more than 230 per cent. As gamblers rushed online to place last minute
bets and get the results of the race on the day, the research showed that
overall the web sites peaked in user logins during 12.00pm and 8.00pm.
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