In an effort to cut off funding for questionable adware vendors, the
Center for Democracy &
Technology (CDT) has published a list of companies that purchase advertising
on adware networks.
The CDT claims that companies including Altrec, Club Med Americas, eHarmony,
Greetingcards.com, Letstalk.com, NetZero, ProFlower, PeoplePC, PerfectMatch,
True.com, uBid and Waterfront Media create an incentive for botnet operators to
break into computers.
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Spyware researcher Ben Edelman has posted images of the
offending
advertisements on his website. The list is a sample of advertisers that were
found using adware from
180solutions.
They were contacted by the CDT prior to the publication of the report but,
with the exception of eHarmony, did not respond. The latter lacks a policy
prohibiting the placement of its online ads through adware.
180solutions is one of the world's largest adware networks and in the past
year has attempted to rid itself of the adware reputation by suing distributors
and making it easier to remove the software.
The CDT, however, claims that these efforts are merely window dressing and
earlier this year filed a complaint against the company with the
Federal Trade Commission
(FTC).
The CDT said that it considers its report a final warning to advertisers, and
said that it will lobby the FTC to start publicly naming companies that deal
with adware makers if advertisers fail to change their practices.
"Knowingly or not, these companies are fuelling the spread of unwanted
programs that clog people's computers, threaten privacy and tarnish the internet
experience for millions," said Ari Schwartz, director at the CDT.
He added that many advertisers might not know that they advertise through
spyware and adware
because ad agencies tend to build chains of partners that pass on purchase
orders.
Adware is designed to serve advertisements to the user, often through
pop-ups, and is based on the sites that a user visits. The software also
typically collects information on surfing habits.
The software is controversial because it uses deceptive practices to get
itself installed. Adware distributors often cloud the true intentions of their
applications, which often come bundled with free games or other free software.
Botnet operators are also known to install adware on computers in their
networks because the adware distributors offer money for each installation.
The CDT praised large online advertisers including
Dell and
Major League
Baseball for creating policies that prohibit the placement of their ads on
adware networks.
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