Phone-owning five to nine year olds in Japan will more than double by 2007
Growth in the Japanese mobile market will centre on the under 14s and over 55s

Japanese mobile firms target children

Under-tens among last untapped buyers in mobile-saturated nation

Simon Burns

Japanese mobile phone companies are hoping to equip children as young as five with their own phones, because almost all other potential customers already own a handset, according to recent research.

"Future growth in the Japanese mobile market will be centred on the under 14s and over 55s as 100 per cent penetration is reached in all other age groups," said research group the Wireless World Forum in a report published last week. 

Advertisement

Most of Japan's mobile operators reported improved revenues in 2005, but this was because they attracted new subscribers, not because they generated more money from existing customers.

The percentage of phone-toting five to nine year olds in Japan will more than double from 29 per cent to 64 per cent by 2007, according to the report.

Revenues from mobile games and music, most popular with younger customers, will grow in tandem with the burgeoning youth market.

In the short term, however, the fastest growing new market segment will be at the opposite end of the age spectrum: 55 to 65 year-olds, 1.62 million of whom are predicted to pick up their first handset this year.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

Kids' 'teddy bear phone' sparks health row

Health warning on kid’s mobiles remains a worry

Nelson's Column

Westminster takes wireless to the kids

Council in wireless art fest

$100 laptop for poor children unveiled

One Laptop Per Child programme moves off the drawing board

Related whitepapers

Related jobs

Most watched

eu flag

V3.co.uk weekly debrief, 6 Nov 09

This week, Europe decides what to do with illegal file sharers

Intel unveils its micro server platform

Small-enclosure systems take aim at hosting market

IT white papers

Search white papers

Top categories

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

eu flag

V3.co.uk weekly debrief, 6 Nov 09

This week, Europe decides what to do with illegal file...

Dell Adamo XPS

Dell launches ultra-thin Adamo XPS

World's thinnest laptop will be available by Christmas

Top 10 articles, 6 November 2009

The worst Microsoft products of all time, and a USB...

Iain Thomson

Pirate Bay shutdown could be inspiring online militancy

Recent Swedish attacks raise worrying possibility

Primary Navigation