Mobile email is on the verge of mass adoption, according to industry analysts
Datamonitor.
A new report from the company claims that there are roughly 650 million
corporate email inboxes worldwide today, at least 35 per cent of which could be
mobilised.
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Datamonitor estimates the global addressable market for enterprise mobile
email at around 260 million subscriptions, while global mobile operator revenues
from mobile email and personal information management are expected to surpass
$600m by 2009, over three times those of 2005.
The market is set to show rapid growth over the next five years, and provide
significant opportunities for mobile operators and mobile infrastructure
providers.
Push email technology is relatively mature, and mobile operators are fully
backing the deployment of mobile email solutions.
"Mobile operators have every interest in rolling out mobile email solutions
to their networks, and see it as an indispensable element in their competitive
strategy," said Datamonitor analyst Alaa Owaineh.
"It will allow them to use excess bandwidth on their networks, especially
after their 2.5G/3G network upgrades, reduce subscriber churn, and become a
major source of revenue further down the line."
Mobile email infrastructure providers' revenues will continue to grow, albeit
at a much slower rate than operators' revenues due to operators' increasing
dominance in the value chain.
Despite its slower growth, Datamonitor's outlook for this segment of the
market remains positive.
"Mobile email is on the verge of mass market adoption, and the number of
mobilised email accounts will explode over the next three years," said Owaineh.
"As differentiation becomes more difficult, pricing and partnerships will
become key factors in achieving growth."
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