Digital camera
About 4.2 million digital SLR cameras will be sold this year

Digital SLRs focus on high growth

Consumers not easily tempted by lower prices, says report

Simon Burns

Sales of sophisticated digital cameras will continue to grow rapidly, and provide healthy returns for leading manufacturers, according to a report published this week in Japan.

About 4.2 million digital SLR cameras will be sold this year, Nomura Securities estimated in the report. 

Advertisement

Digital SLRs will make up over five per cent of the 76 million digital cameras sold globally in 2005, according to Taiwan's Market Intelligence Center

The market will expand 50 per cent in 2006, Nomura predicted, and continue to grow rapidly, reaching 12.9 million units in 2009. This is considerably faster yearly growth than the 10 per cent expected in the rest of the digital camera market.

Digital SLRs have a number of advantages over cheaper digital compact cameras, including better quality optics and the ability to change lenses. They also tend to have more sophisticated features, like the ability to take several shots per second.

With compact cameras seeing cut throat price competition as the market becomes saturated, digital SLR models are one way for experienced vendors to maintain profit margins.

The more sophisticated buyers of digital SLRs tend to base purchasing decisions on the camera's features and are less likely to be tempted by lower price offerings, according to Nomura.

As a result, market leader Canon, which accounts for about 50 per cent of global sales, has been able to maintain price levels. It is a very profitable business for Canon; Nomura estimated the company's recent operating margin at around 30 per cent. 

Nikon, the second largest digital SLR vendor, with a third of the global market, is making a margin of around 10 per cent. 

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

Digital camera

Megapixel digital camera war is over

Cheap cameras to focus on features, not pixels

Cameraphones boost digicam sales

Poor quality of cameraphones driving adoption of high quality digital cameras

Sharp shooters: digital cameras explained

Want to learn more about how digital cameras work and the settings and features that will best suit your needs? We offer candid buying advice about today's cameras

Digicam newcomers face tough market battle

Big camera brands are here to stay, say rivals

Related whitepapers

Related jobs

Most watched

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

HTC Hero

Video: HTC Hero launch

Handset maker unveils its latest Android-based smartphone

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

firefox logo

In Pictures: Firefox 3.5

Screenshots from Mozilla's latest Firefox web browser

BT

BT scraps Phorm rollout

Telco claims to be too tight on resources to support...

Nokia

Nokia denies Android smartphone rumours

Mobile phone giant insists it will stick with Symbian

Second Life

Second Life seeks to mix the real and virtual worlds

Linden Lab unveils plans to integrate with social networks and...

Primary Navigation