Digital camera
About 4.2 million digital SLR cameras will be sold this year

Digital SLRs focus on high growth

Consumers not easily tempted by lower prices, says report

Simon Burns

Sales of sophisticated digital cameras will continue to grow rapidly, and provide healthy returns for leading manufacturers, according to a report published this week in Japan.

About 4.2 million digital SLR cameras will be sold this year, Nomura Securities estimated in the report. 

Advertisement

Digital SLRs will make up over five per cent of the 76 million digital cameras sold globally in 2005, according to Taiwan's Market Intelligence Center

The market will expand 50 per cent in 2006, Nomura predicted, and continue to grow rapidly, reaching 12.9 million units in 2009. This is considerably faster yearly growth than the 10 per cent expected in the rest of the digital camera market.

Digital SLRs have a number of advantages over cheaper digital compact cameras, including better quality optics and the ability to change lenses. They also tend to have more sophisticated features, like the ability to take several shots per second.

With compact cameras seeing cut throat price competition as the market becomes saturated, digital SLR models are one way for experienced vendors to maintain profit margins.

The more sophisticated buyers of digital SLRs tend to base purchasing decisions on the camera's features and are less likely to be tempted by lower price offerings, according to Nomura.

As a result, market leader Canon, which accounts for about 50 per cent of global sales, has been able to maintain price levels. It is a very profitable business for Canon; Nomura estimated the company's recent operating margin at around 30 per cent. 

Nikon, the second largest digital SLR vendor, with a third of the global market, is making a margin of around 10 per cent. 

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

Digital camera

Megapixel digital camera war is over

Cheap cameras to focus on features, not pixels

Cameraphones boost digicam sales

Poor quality of cameraphones driving adoption of high quality digital cameras

Sharp shooters: digital cameras explained

Want to learn more about how digital cameras work and the settings and features that will best suit your needs? We offer candid buying advice about today's cameras

Digicam newcomers face tough market battle

Big camera brands are here to stay, say rivals

Related whitepapers

Related jobs

Most watched

Summit: Views From the Valley

V3.co.uk's US office weighs in on the information overload crisis

John Chambers speaks on collaboration

Cisco boss talks up new offerings

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

Information management

Summit: Quiz IBM experts on information strategies

Join our live chat session on Thursday at 11am to...

RIM discusses new developer tools

Blackberry exec on the latest offerings for programmers

Houses of parliament

Summit: Doubts raised over Tory plans for NHS records

Experts say data quality could be an issue

Researchers take down spam botnet

Researchers from security firm FireEye have been able to effectively...

Primary Navigation