Sales of sophisticated digital cameras will continue to grow rapidly, and
provide healthy returns for leading manufacturers, according to a report
published this week in Japan.
About 4.2 million digital SLR cameras will be sold this year,
Nomura Securities
estimated in the report.
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Digital SLRs will make up over five per cent of the 76 million digital
cameras sold globally in 2005, according to Taiwan's
Market
Intelligence Center.
The market will expand 50 per cent in 2006, Nomura predicted, and continue to
grow rapidly, reaching 12.9 million units in 2009. This is considerably faster
yearly growth than the 10 per cent expected in the rest of the digital camera
market.
Digital SLRs have a number of advantages over cheaper digital compact
cameras, including better quality optics and the ability to change lenses. They
also tend to have more sophisticated features, like the ability to take several
shots per second.
With compact cameras seeing cut throat price competition as the market
becomes saturated, digital SLR models are one way for experienced vendors to
maintain profit margins.
The more sophisticated buyers of digital SLRs tend to base purchasing
decisions on the camera's features and are less likely to be tempted by lower
price offerings, according to Nomura.
As a result, market leader
Canon, which accounts for
about 50 per cent of global sales, has been able to maintain price levels. It is
a very profitable business for Canon; Nomura estimated the company's recent
operating margin at around 30 per cent.
Nikon, the second largest
digital SLR vendor, with a third of the global market, is making a margin of
around 10 per cent.
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