After a slow start High Definition Television (HDTV) is winning the hearts
and minds of US consumers and will enjoy rapid market share growth over the next
five years, research published today has predicted.
According to the study by
Jupiter
Research, HDTV sets, which made up 21 per cent of overall TV sales at the
end of 2004, will rise to account for 70 per cent of overall TV sales by the end
of 2010. Additionally, 63 per cent of US households will have an HDTV set by
2010.
"After a slow start, HDTV is beginning to generate real consumer appeal. We
attribute this to the increase availability of HD content as well as the growing
number of HD sets available at retail," said Joni Blecher, associate analyst at
Jupiter Research.
"Consumers traditionally think of TV purchases as a long term investment and
are seeking a replacement in the home that has longevity and will work with the
future digital TV standards."
The report analysed the multiple display technologies that support HDTV,
including plasma, LCD, direct-view CRT and projection. It forecasts that LCD
flat screens and projection displays will make up the majority of US sales by
2010.
"We are forecasting a steady increase in HDTV unit sales over the next five
years," said David Schatsky, senior vice president of research at Jupiter
Research.
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