The demand for broadband has slowed in the US, in a trend which could hit
growth forecasts for British companies.
Research by the Pew
Internet & American Life Project has shown that 53 per cent of home
internet users in the US now use broadband, a modest rise from 50 per cent in
December 2004.
This is a slower growth rate than in a comparable period a year earlier, when
broadband penetration grew by 20 per cent from November 2003 to May 2004.
"The migration to broadband is happening more slowly for dial-up users in
2005 than in 2002," said John Horrigan, director of research at Pew Internet.
"Today's dial-up users are older, less educated and with lower incomes than
their counterparts in 2002, all factors associated with tepid internet use.
"With fewer new internet users coming online these days, the stock of
potential broadband subscribers is not being replenished."
This has serious implications for the UK market, which has
recently reached broadband take-up of 50 per cent. If the
US pattern is repeated, the growth estimates of some broadband companies would
have to be revised.
According to the
Office for National
Statistics 55 per cent of UK homes have internet access.
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