PayPal, the online
payments system owned by
eBay, is to start processing
micropayments. The system is designed for purchases under $2, such as for mobile
ring-tones and computer games.
Although retailers will pay a five per cent handling charge and five cents
per item, PayPal believes this still represents savings of 40 to 60 per cent
compared to the industry's current average of two per cent plus 20 to 30 cents
per transaction.
"The consumer response to à la carte pricing for music downloads has clearly
shown that customers want to be able to pay as they go," said Peter Ashley,
director of PayPal's micropayments business.
"With our new pricing tier for digital goods, merchants can affordably
provide customers with the opportunity to purchase the content they want without
the need to sign up for subscriptions or pre-payments."
Micropayment handling is seen as key to the development of e-commerce. Larger
banks and financial houses have traditionally steered clear of small-charge
buying due to low margins, but PayPal's lower operational costs and economies of
scale could make the plan a success.
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