One in 10 surfers tuck into spam

But buying from spammers leaves a nasty aftertase

Tom Sanders

More than 10 per cent of email users buy goods advertised in spam messages, according to a survey from Radicati Group.

This is despite many of these attempted purchases failing to materialise. Another nine per cent said they had lost money due to email scams advertised in spam emails.

Advertisement

"If the promotion in the spam sounds too good to be true, it probably is," said Marcel Nienhuis, market analyst at Radicati. "If people stop buying products from spam, it would probably go away."

The study was commissioned by anti-spam vendor Mirapoint and surveyed about 800 email users.

An additional 39 per cent admitted to reading the messages and clicking on links embedded in the emails.

This is a well documented method for spammers to detect whether an email address is being used. Some 57 per cent of the latter group reported that they started receiving more spam as a result of clicking on the links.

Mirapoint warned that the additional danger of clicking on the links is that the web pages often contain viruses and spyware.

VNU Spotlight: Spyware and adware explained

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

Industry giants get tough on spam

Latest anti-spam standard uses digital signatures to verify sender identity

Fewer respondents found spam annoying compared to last year

Surfers learn to tolerate spam

New survey suggests a fall in the 'annoyance' factor

Porn spam triples

Spammers getting smarter at targeting unsolicited mail

Mobile spam volume doubles

Operators face customer backlash as unsolicited messages soar

Related whitepapers

Related jobs

Most watched

eu flag

V3.co.uk weekly debrief, 6 Nov 09

This week, Europe decides what to do with illegal file sharers

Intel unveils its micro server platform

Small-enclosure systems take aim at hosting market

IT white papers

Search white papers

Top categories

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

Top 10 cup

Top 10 technologies in a death spiral

A look at some technologies that may soon be departed

Thunderbird

Thunderbird 3 out this month

Open source email system gets a makeover

Best Buy to storm Blighty's stores

Now that Circuit City is gone, Best Buy's ruling the...

Internet Explorer

Europe's browser war heats up again

Mozilla and Opera demand changes to Microsoft's proposed ballot system

Primary Navigation