A newly launched ISP called Be Unlimited will shortly roll out ADSL2 broadband services with speeds of up to 24Mbps, the fastest ever offered by a commercial service in the UK.

Boris Ivanovic, founder of Be Unlimited, broke records in 2001 when he bought Swedish ISP Bostream and launched that country's fastest service at 26Mbps.

In just three years Bostream's customer base rose from 2,000 to 100,000, and revenues soared from $1m to $55m.

"The deregulation of the market makes this a very exciting time for the UK and Be is here to make the most of it, offering customers the full capability of ADSL2+ from launch," said Ivanovic.

"There is no reason to drag out the increase in speed steps of 1Mbps or 2Mbps when the capability is there to offer the maximum speeds available, which is what Be is all about."

The service will be trialled in London initially and extended to the rest of the country.