Users not smart enough for smartphones

Survey finds smartphone take-up is held back by device complexity and lack of mobile operator support

Robert Jaques

Consumers are holding back from using more of the applications available with smartphones because the devices are complex and support from mobile operators is poor.

A study by research firm Taylor Nelson Sofres, sponsored by mobile software company Intuwave, found the most common areas of frustration to be not knowing what features are available and not knowing how to download applications.

Advertisement

Most smartphone users questioned had specifically chosen their device for its enhanced functionality, rather than because it was an upgrade or provided as a standard company phone.

Of these users, half said employed their handsets for advanced messaging features such as instant messaging and MMS.

Other uses included managing personal information, such as contacts and calendar (45 per cent), downloading games and information from the internet (28 per cent) and web browsing (38 per cent).

When asked what other functions users would like to use their smartphones for, backing up information onto a PC and email came out as the two top responses with 22 per cent and 19 per cent respectively.

The research went on to reveal that network operators, device manufacturers and retail outlets are not doing enough to help consumers get the best out of their phones.

Email, the number one problem for mobile network operators' support staff, was cited as a good example of why users need support: there are more than 12 parameters to set for the email function to work on a Sony Ericsson P800 smartphone, the study stated.

Andrew Wyatt, vice president of strategic marketing for Intuwave, said: "The smartphone market is one of early adopters who, by definition, are more tech-savvy members of the population.

"Our survey highlights two main areas where these early adopters are being let down: they don't know of the full capabilities of their smartphone, and once discovered they don't have the required support to utilise those capabilities."

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Related whitepapers

Related jobs

Most watched

Summit video: Intel discusses processors designed for data overload (part one of two)

Intel explains how its Xeon processors can handle data-intensive apps

Summit: Intel discusses processors for data overload (part 2 of 2)

More thoughts on how servers can help manage overload

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

deloitte

Summit interview: Deloitte discusses security implications of the data deluge

We chat to Mike Maddison, UK head of Security, Privacy...

ibm logo

IBM boosts mobile shopping with WebSphere Commerce

Update designed to give mobile users a richer, more personalised...

Summit: Intel discusses processors for data overload (part 2 of 2)

More thoughts on how servers can help manage overload

chrome logo

Google plans a Mac version of Chrome

A Mac-friendly version of the browser is in the pipeline

Primary Navigation