AMD looks to break-up Wintel duopoly

Chip giant bullish about focus on server and notebook markets

Karl Flinders

In a bid to buck the current economic trend, chip maker AMD promised to make profits in 2002 by increasing its laptop and server focus and lowering manufacturing costs.

Jerry Sanders, chief executive of the chip giant, outlined targets for 2002 at the company's annual analyst meeting. "The year will largely be defined by our success in the server and mobile [notebook] space as we strive to hold ground in the desktop space," he said. AMD lost $187m in the third quarter of 2001.

Advertisement

Sanders was also bullish about AMD's plans to break the cosy relationship between Microsoft and Intel. "Instead of a duopoly we are going to have a holy trinity," he claimed, adding that Intel had made the mistakes. "Intel is trapped because when it designed the Pentium 4 it did not expect real competition."

But IDC analyst Andy Brown was not convinced. "On the mobile front AMD is nowhere. People want battery conservation and it is not able to offer this," he said. "I think it is very unlikely that Microsoft will drop Intel for AMD. Intel has been working very hard and it will not let anyone break into its space."

He said that Intel had learned a lesson when Transmeta threatened with its low consumption Crusoe chip. But he added: "AMD is definitely trying to move closer to Microsoft and the naming of the new Athlon XP shows this."

Richard Baker, marketing manager at AMD, said the company is already strong in the server market for industries that use applications such as computer aided design and digital content creation. "Anything that requires a lot of horse power per dollar," he explained.

The company is also planning to sell its chips through the increasingly resilient second-tier, or so-called white box, manufacturers.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

AMD unveils 'eXtra Performance' Athlons

Clock speed not everything, says chipmaker

AMD warns of third-quarter losses

Chip vendor enters sour grapes mode against rival Intel.

Related whitepapers

Related jobs

Most watched

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

a padlock

Microsoft to plug security holes

Microsoft has given advance warning of a number of security...

Nokia handset

Top 10 articles, 10 July 09

No Nokia Android phone, ActiveX attacks and Google enters into...

Can Google beat Microsoft at its own game?

Google's announcement this week that it plans to step into...

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

Primary Navigation