eBay is hugely popular, with many shoppers using it as their primary source for their online purchases. You can run a successful business from selling through eBay, particularly if it’s an easy-to-ship item or something that the end-user does not need to see in person. The snag is though, to become successful, you have to appear successful. There’s no point starting selling on eBay with fairly amateur auctions, uploaded through your web browser.

The alternative is a tool that is designed to get the most from your eBay auctions. iSale, which is a Mac OS X only product was designed purely to sell and promote your products, in the most visually attractive manager, through eBay. It ships with a number of pre-designed templates, which means you can quickly choose something different from the norm.

The tool will work alongside other third-party applications, such as the Picasa web albums manager, so you can store and extract your images from an image store, rather than uploading them to eBay. This means they are available for multiple auctions and can be reused in the future. You can also set up your own terms and conditions that apply to multiple auctions, so you don’t need to worry about your terms differing for each sale.

The best part of the program is the design of the application, as you’d expect with many Mac OS X products. You can monitor your sales, re-list and more.

This is a brand new release (the review above relates to iSale v4.x) with a host of new features which include a new user-interface, the facility to research before you put your auction online, the facility to create your own auction design and much more.

iSale 5.5 enables you to share your eBay information between your desktop application and iPhone (with the iSale iPhone app) as well as better support for enabling integration with MobileMe videos through your eBay auction.