Many chief executives shake up a company when they move into the top job.
It's in part a need to stamp your own image on the company and also a chance to
rectify past mistakes.
Carol
Bartz's announcement of a
shakeup
in Yahoo's management structure was expected, but the speed with which she has
moved will surprise some inside and outside the company.
Bartz has spent the past six weeks interviewing staff, travelling around to
different locations and building her business plan. Today she put it into
action.
In her first blog posting on the
Yahoo
Anecdotal blog Bartz promised a major shake-up, both in how the company is
run and in how it presents itself.
"So today I'm rolling out a new management structure that I believe will make
Yahoo a lot faster on its feet," she wrote.
"For us working at Yahoo, it means everything gets simpler. We'll be able to
make speedier decisions, the notorious silos are gone, and we have a renewed
focus on the customer. For you using Yahoo every day, it will better enable us
to deliver products that make you say 'wow'."
We have already seen some changes. The
departure
of chief financial officer Blake Jorgensen had been expected for some time,
despite his only joining the group in 2007. He was widely seen as being close to
Sue Decker, who
left
shortly after Bartz took over.
The company has already announced the promotion of David Ko from the
company's Asian office to head up Yahoo's mobile division, replacing Marco
Boerries, who will be leaving the company.
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