Microsoft is touting a "three dimensional" search experience designed to give
users more directions in finding the information they seek.
Stefan Weitz, director of Microsoft's Bing search engine, told Channel 4
News Online that search should not just present results as links, but as
knowledge.
"The whole point of search is to find something you don't know about, so why
do we expect you to know it? We should help you on that journey," he said.
Weitz explained that this knowledge would be "licensed from a provider or
calculated from our huge computer resource".
The Bing Twitter Search product, which gives access to all public tweets in
real time, is another dimension of the three dimensional search strategy, Weitz
said.
Weitz acknowledged Google had already brought the concept of "3D searching"
into the mainstream with its Street View mapping tool.
Bing's creators are hoping that their "visual search" will create a similar
experience in areas such as online shopping, perhaps to the exclusion of
keywords altogether.
The latest figures from market research firm comScore reveal that Google
continued to lead the US search market in October, although Microsoft had made
considerable gains at the expense of Yahoo.
Google had a 65.4 per cent share of the market last month, a four per cent
month-on-month increase, while Microsoft had 9.9 per cent, an eight per cent
increase on November.
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