RIM Headquarters
RIM is aiming its 9700 at business users with an eye for consumer features

New BlackBerry targets business and consumer sectors

New 9700 comes with trackpad and bigger battery

Iain Thomson in San Francisco

Research in Motion (RIM) is to release its BlackBerry 9700 mobile on European and US markets in the next two weeks, and is hoping the handset will bridge the divide between a business and consumer phone.

The 9700 is smaller than the company's previous keyboard handsets, but comes with a trackpad in place of RIM's traditional ball mouse. The company said the move was in part to counter clogging claims for its trackball and to also mimic the user experience of a laptop.

Advertisement

The phone will be released via AT&T and T-Mobile in the US and via T-Mobile in the UK.

By adding full support for RIM’s enterprise server software, the company is positioning the phone directly in the business space, but is also hoping the multimedia functions will appeal to the business buyer with an eye for consumer features.

The phone has a 3.2 megapixel digital camera capable of video and as 3G and Wi-Fi support.

“It is a crossover between a business handset to one that owners would feel comfortable using as a consumer phone,” said Blair Young, director of carrier products at RIM.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Do you agree?

Further reading

RIM

RIM woos developers with new apps

Compatibility, advertising, geolocation and traffic APIs offered

Nokia E72 smartphone

Smartphone sales showing modest growth

Nokia still the clear leader with 40 per cent of the market

RIM launches BlackBerry Bold 2

Bold 9700 is thinner and lighter, and designed for professional and personal use

RIM launches BlackBerry Storm2

Updated model features new screen technology and Wi-Fi support

Related whitepapers

Related jobs

Most watched

Salesforce.com on the new Chatter service

Company explains the need for collaboration service

t-mobile logo

V3.co.uk weekly debrief, 20 Nov 09

This week we round up the major vendor conference events, plus T-Mobile sells customer data

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

t-mobile logo

V3.co.uk weekly debrief, 20 Nov 09

This week we round up the major vendor conference events,...

Apple iPhone apps

Top 10 articles, 20 Nov 2009

An App Store upset for Apple, and a scandal at...

Biz Stone

Twitter founder details commercial account plans

Biz Stone says paid-for accounts will give users access to...

Cloud computing

Enisa launches comprehensive cloud security report

EU security agency provides checklist for firms looking to vet...

Primary Navigation