There was good news for Microsoft in its battle for the hearts and minds of
internet users today, as new figures from market research firm comScore found
that the firm was the most engaging global property online in September.
Data from the
comScore
World Metrix service found that Microsoft sites captured nearly 15 per cent
of time spent online worldwide in September, putting the firm into first place
ahead of Google and Yahoo.
Facebook.com in fourth continued to show impressive growth, however, with
visitors spending 1.4 billion hours on the site in September, up a massive 193
per cent from the previous year.
Microsoft’s Windows Live Messenger represented nearly 70 per cent of time
spent on the property during the month, while for Google, YouTube was its most
popular site, accounting for nearly half of total time spent (1.2 billion hours)
on the property.
While Microsoft remained top dog in Europe, Latin America and the Middle
East/Africa regions, Yahoo triumphed in North America.
“With the U.S. economy only now emerging from a recession, many multinational
corporations have shifted the focus of their growth strategies towards
developing markets, and the internet represents an important aspect of those
strategies,” said executive vice president of comScore Media Metrix, Jack
Flanagan.
“Understanding the global internet landscape is the first step towards
executing effective marketing strategies in these growing markets.”
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