Consultancy firm
Morse has
renewed calls on firms to create and enforce tighter acceptable usage policies,
after new research found that unregulated use of social networks could be
costing UK firms over £1.3bn a year in lost productivity.
The firm polled over 1,400 office workers and found that 57 per cent use
social networking sites during the working day for personal reasons, while
three-quarters said that their employer had not issued specific guidelines for
Twitter use.
"Social media can be good for business, helping to extend ties with customers
and employees, but organisations don't seem to understand that it's not being
used predominantly for business but for personal use. This is a massive
productivity black hole," said Morse consultant Philip Wicks.
"Companies need to reinforce a corporate usage policy to ensure that people
use their PCs responsibly and predominantly for business purposes."
The survey also highlighted the worrying dangers of staff posting potentially
sensitive information on social networking sites. Morse found that 84 per cent
of workers believe that it should be up to them what they post online, despite
the potential damage to reputation or even share price.
"Acceptable usage policies need to be drawn up by businesses, but they also
need to be enforced by IT. It has to be collaborative," said Wicks.
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