Twitter
has announced new deals with
Microsoft
and
Google
to integrate tweets into standard search results.
The company used the
Web
2.0 Summit 2009 in San Francisco to announce that it had signed a deal to
allow searching of tweets by Microsoft's
Bing
and Google's search engines. Microsoft has also announced a similar deal to
allow searching of
Facebook
results using Bing.
"Today at Web 2.0 we announced that, working with those clever birds over at
Twitter, we now have access to the entire public Twitter feed and have a beta of
Bing Twitter search for you to play with (in the US, for now). The Bing and
Twitter teams want to know what you think," said Paul Yiu of Microsoft's Bing
Social Search Team.
Twitter content will also be appearing in Google's search engine results in a
similar deal announced today.
"Our friends down in Mountain View want to organise the world's information
and make it universally accessible and useful," said Twitter in a
blog
post.
"A fast growing amount of information is coursing through Twitter very
quickly, and we want there to be many ways to access that information. As part
of that effort, we've partnered with Google to index the entire world of public
tweets as fast as possible and present them to users in an organised and
relevant fashion."
Twitter results will be added to Bing today, and Google will integrate them
in the next few months.
"At Google, our goal is to create the most comprehensive, relevant and fast
search in the world," said Marissa Mayer, vice president of search products and
user experience at Google.
"In the past few years, an entirely new type of data has emerged. Real-time
updates like those on Twitter have appeared not only as a way for people to
communicate their thoughts and feelings, but as an interesting source of data
about what is happening right now in regard to a particular topic."
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