Twitter's ability to allow users to connect to real-time information on the
web has prompted Google to grab a slice of the pie by expanding its
Hot
Trends feature.
The capabilities, currently available to web users in the US and Japan, will
mean that searches for popular topics will include a graph at the bottom of the
page with more information. This might include the popularity of the query and
how fast it is rising over time, as well as other helpful data.
"We hope it will help you keep up with everything there is to know about the
latest trends online," said Google product managers Aaron Wise and Hiroshi
Kuraoka in a
blog
post. "No more being out of the loop at your office water cooler!"
The move is Google's first step in its plans to add real-time updates to its
search offerings. Google search executive Marissa Mayer said at a US press event
in May that she was thinking of
adding
micro-blogging messaging to search to bring more value to end users.
Mayer explained that web users are interested in seeing what is happening in
real time, as demonstrated by Twitter's huge success.
Google launched Hot Trends last year in the US. The service lists the fastest
rising searches on the web at any given hour.
The company gave no word on when the product will come to the UK.
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