Orange boss says Apple 'less arrogant' under Tim Cook

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Apple iPhone 5 front featuring 4G and 4in screen

Orange chief executive Stephane Richard told reporters that Apple has become easier to work with under Tim Cook.

Richard's omission comes from AllThingsD, which reported the outspoken executive's comment were made during an executive dinner at the Mobile World Congress (MWC). The statement comes as Apple continues to adjust under the leadership of Tim Cook.

"Apple has [become] more flexible, paying more attention to everyone else, probably a little less arrogant than they used to be," said Richard.

According to Richard, Apple's less arrogant nature is probably a result of the growing competition in the mobile market. With the likes of Samsung and Android gaining acceptance in the marketplace, it seems like Apple is more willing to negotiate with telecoms.

"I think they are probably a little more under pressure, and it is quite nice," continued Richard.

Apple was well known for not making compromises with telecoms when the iPhone originally launched. Steve Jobs even once considered creating a wireless network just for Apple products. According to a report from 2011, Jobs considered building out a mobile network for the iPhone based on Wi-Fi calling.

While the idea would have been revolutionary, we assume the telecom industry would be mighty angry about it.

Imagine a world where you didn't have to pay a separate carrier to run your iPhone. The idea would have cost telecoms billions in revenue.

Of course, now it seems that Apple is more willing to work with telecoms. The Tim Cook era as a whole has seen a much more tempered style of management for Apple. Along with Richard's words, Cook also released an apology letter for the failed launch of Apple Maps last year.

26 Feb 2013

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