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Steve Wozniak says Apple is losing its cool

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Apple co-founder Steve WozniakSteve Wozniak, legendary co-founder of Apple, has admited he worries the company might be losing its cool factor.

Wozniak said that Apple needs to keep pushing groundbreaking ideas if it wants to continue to be considered cool by the public. He says with other firm's bringing good idea's to the table the battle for the cool factor has started to heat up.

"We used to have these ads, I'm a Mac and I'm a PC, and the Mac was always the cool guy. And ouch, it's painful, because we kind of are losing that," Wozniak told Bloomberg.

While Wozniak may have a point, it's still hard to call out Apple for a lack of innovation. The company has been around forever and the mobile market as a whole hasn't had a truly innovated device since the original iPhone.

It would be hard to believe that Apple isn't trying to innovate in the field. We just assume they are not ready to release the next "it" device yet. Who knows, perhaps their focus on the next thing was the reason that the iPhone 5 failed to truly innovate.

The outspoken Wozniak even says that Apple's potential iWatch could be the next device to amp up the firm's coolness. He says he already uses an iPod Nano with a wrist strap and an Apple branded watch would be a welcomed addition to the firm's lineup.

So perhaps we should give Apple a bit of a break right now. It's still going through a massive leadership transition and their innovative history is a sign that something should eventually come through.

But until they do let's not pretend that the technology version of the Fonz has fallen off the map.

21 Feb 2013

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